British Airways
Moira and I were happy with the press and the posters that we were to present to James Lowther (our group head) and then Jeremy Sinclair (the creative director) on the Monday. The problem was that it was Friday and we didn’t have much of an idea for the TV yet. We came in on the Saturday and still nothing. So of course we came back in on the Sunday. The morning
flashed by as it does when you’re panicking. I’d heard of a film just out called Koyaanisqatsi. I’d read that it was experimental and that it used a variety of interesting film techniques. So I suggested we should go to the cinema... What a great movie. It was the most productive hour and a half we could have spent. We went straight back to the office and wrote our commercial. We always knew what the voice over was going to say but now we had something interesting to look at while we put the message across. And James and Jeremy liked it.
Agency: Saatchi & Saatchi