Early Learning Centre
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Paul and I were also available for freelance and in the late 2000s Robert Campbell asked us in to his new agency, United London. In the end we stayed there for about a year and we got quite a lot done! We won and launched thelondonpaper, News International’s new, free evening newspaper and then we were given the brief for The Early Learning Centre, an educational toy maker and supplier. We knew the ads needed to feature the toys but as art director I felt that shooting them like cut outs would make them stand out much more than if we shot them in a cluttered home environment. I asked Kevin Summers to do the job and he handled it brilliantly, the children had fun and the shots have real presence. Agency: United London