Ernest & Julio Gallo
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An agency called KHBB had seen my work and offered me a job with an established copywriter called Pete Cass. He was a nice guy and had done some good work. Plus he was looking after the Ernest & Julio Gallo account which intrigued me. The vineyards were in northern California and I must admit the idea of shooting over there was an attraction... We did a campaign which asked a lot of the client‘s budget by doing consecutive double pages, editorial style, in colour magazines. But sales grew strongly so it paid him back. And yes, I went to Sonoma County to shoot the ads but with jet lag plus the dawn and dusk shoots each day, it was much more like hard work than fun. 'Quite right too' I hear you say.
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Agency: KHBB